The competitiveness of the enterprise as a factor of its market superiority

I Sandrakova,A Stupina,Zh Shmeleva,L Yushkova,A Spryzhkova

doi:10.1088/1755-1315/315/2/022063

Abstract

Currently, many issues related to ensuring the enterprise competitiveness, the formation of its market superiority, improving the efficiency of production and development of the pork market, the necessity for its regulation, taking into account the conditions of import substitution, remain far from being resolved. This fact predetermined the research relevance to improve the competitiveness of the pig complex LLC APC “Chistogorsky” (Limited Liability Company Agricultural Production Complex “Chistogorsky”). State policy aimed at economic security, places the global development of pig complexes in all regions of the Russian Federation into the list of priorities. The goal is quite obvious – domestic chilled pork should displace imported chilled and frozen meat. The movement in this direction will provide a large national producer with comfortable conditions for development, and the end user with inexpensive and high-quality products.

Highlights

The volume of pork consumption in slaughter weight in Russia is 3.5 million tons per year
Many issues related to ensuring the enterprise competitiveness, the formation of its market superiority, improving the efficiency of production and development of the pork market, the necessity for its regulation, taking into account the conditions of import substitution, remain far from being resolved
This fact predetermined the research relevance to improve the competitiveness of the pig complex LLC APC “Chistogorsky” (Limited Liability Company Agricultural Production Complex “Chistogorsky”)

Summary

Introduction

The volume of pork consumption in slaughter weight in Russia is 3.5 million tons per year. The majority of respondents– the Kuzbass citizensare acquainted with such producers represented at the market of Kemerovo as “The peasant farm of A.P. Volkov” (25%), “Kemerovo meat-packing plant” (17%), the least respondents know “Siberian food company” (3%), APC “Chistogorsky” (3%) and “Tomsk pig-breeding complex” (2%).

Results

Conclusion