Abstract
Malaysia governments are seeing that the future of transportation to be creating an environmentally clean and sustainable for the benefit of the people.A huge amount of investment has been made by the governments towards a public transportation sector by expecting that the infrastructure and sustainability of transportation could change the number of modal share gradually. However, the numbers of modal share has not increased compared to private vehicle usage of Kuala Lumpur, Malaysia. Therefore, a study on the travellers (both public and private vehicle users) attitudes is important to help understand the similarity or differences that could explain the modal share. The purpose of this study is to compare the attitudes of travellers in the Kuala Lumpur city centre by analysing the similarities and differences of attitudes among Public Transport users (PT) and Private Transport users (PV). The attitude being studied is about travelling without any specification of modes, thus examining 1790 KL dwellers objectives and provide the basis for fair and just comparison with regard to PT and PV. The attitudes towards travelling were measured by a 5-point Likert scale using a structured questionnaire, and statistically analysed by applying factor analysis provided in SPSS. The study found that six attitudes define the attitudes of PT traveller towards travelling, and three attitudes were influencing PV travellers toward travelling. Based on this outcome, the key attitudes that influence travellers’ willingness to use public transport were discussed and identified. The results lead to understanding the attitudes of people towards travelling from the eye of public transport and private transport users. The understanding forms concrete basis for government to plan on strategies to shift private vehicle users and promote usage of public transport. For operators, the understanding also provides invaluable input for strategic planning of marketing effort/public policy.Keyword-TravellerAttitude,Age,Gender,Incomelevel,PublicVehicle,PrivateVehicle
Highlights
Kuala Lumpur (KL) has seen a rapid increment of car fleet, which has caused the whole transport system of KL to be overloaded, obstructing the mobility
Through the implementation of National Key Areas initiatives on Public Transport (NKRA-UPT), the government initially targeted an increase of public transit mode share from 16% (2009) to 25% by 2012
Noticeable is the choice of bus as the preferred service when it comes to public transportation, arguably for its wide coverage as the fare is not among the cheapest in KL
Summary
Kuala Lumpur (KL) has seen a rapid increment of car fleet, which has caused the whole transport system of KL to be overloaded, obstructing the mobility. Malaysia government introducing the rail-based transit networks and upgrades the stage buses service to accommodate ever-increasing travel demand and motorized transportation. Despite these efforts, the public transport modal share has plunged to the lowest figure of 10% to 12% in 2008 [3]. The situation calls for urgent need to reverse the inclination towards private vehicle usage and increase the use of public transport [4]–[7] This investment into more infrastructure development is not sufficient, and policy maker has to start looking into another important aspect of mode choice making; the human itself
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