Abstract
The aim of this study is to address the relationship between traditional marketing and digital marketing, besides, conducting comparison between both traditional and digital marketing among students in Saudi Arabia. There are 220 questionnaires have been collected through monkey survey using google form. The data cleaned and analyzed using SPSS and Amos 22.0 for generating the study results. Hence, the results revealed that there is statistical significance of the relationship between traditional marketing and digital marketing. Further, the findings showed there are some commonalities and differences between two constructs (i.e., traditional and digital marketing). On the other hand, in practice, this study provided new evidence for managers who working hard to elevate their consumers amount, they need to understand the differences between traditional and digital marketing. If they understood these variations, they will become more aware by what kind of marketing can use and the know also the amount of response rate that might be achieved.
Published Version
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