THE COMMUNICATIVE STRATEGIES OF MANIPULATING AND LANGUAGE AGGRESSION IN NEDA NEZHDANA’S PLAYS

Abstract

Abstract
 Background. The study of communicative strategies involves their classification. We acknowledge that today there is no universally accepted typology of strategies, which is motivated by the dynamics and flexibility of strategies, as well as by their dependence on the discursive context and the communicative actions of the speakers. The most recognizable is the classification of strategies according to the method of interaction into non-conflict and confrontational ones. The confrontational dramatic dialogue represents the communication between the characters, which are negatively attuned to each other, which causes negative communicative reactions in the conversation. In such dialogues, communicative strategies demonstrate the mood of the speaker against the listener and are focused on the active pursuit of the own purposes without taking into account the interests of the partner.
 Purpose. This scientific article aims to analyze the conflict strategies of manipulation and communicative aggression of the characters of modern Ukrainian plays, and also the determination of the specific tactics, which are used in the strategies of manipulation and communicative aggression based on the dramatic Neda Nezhdana’s compositions. 
 Methods. The following linguistic methods are used in this scientific article: descriptive method, which helped to identify linguistic features of conflict communication in dramatic texts; contextual-interpretation method, which helped to identify communicative strategies as well as imaginative deviations of the communicative code in the character interaction; the method of quantitative calculations – to test the productivity of these or those strategies of communicative actors’ parts.
 Results. The organizational structure of confrontational communication is characterized by unbalanced communicative intents of the communicants, the presence of negative communicants’ tone of the speech, verbalization of negative intents concerning the subject of the communication or personal features of the communicative partner, the absence of an effective result of the communication. The strategy of manipulation is realized in the tactics of shame, threatening, rejection, irritation, pressure, demands, which are aimed at capturing the communicative space to impose their interests on the partners. The manipulative strategy often combines tactics of obedience and persuasion. The strategy of communicative aggression involves the use of tactics of imagery, irony, criticism, abuse, provocation to realize a negative assessment of the addressee and to lower the level of his or her self-esteem. Among the nuclear tactics, we can identify shame, disgrace, threat, and abuse. The implementation of strategies of manipulation and verbal aggression violates the principle of consideration, which is the basis of the code of communicative behavior. More often confrontational tactics violate the maxim of sympathy, embracing, consideration, modesty, which leads to the destruction of positive and negative appearance of the communicant. The strategy of verbal aggression threatens the positive image; the strategy of manipulation negatively influences the negative image.
 Discussion. In the analyzed Neda Nezhdanova’s articles the strategies of manipulation and communicative aggression, expressed by various tactics, are aimed at violating the code of communicative behavior, which, in its turn, causes confrontations and hinders the successful communication. The prospect of further investigations is seen in the comparative analysis of the confrontational strategies used by men and women in dramatic dialogues of the modern Ukrainian plays.