The Communication of the NGO with the Target Public. the Professional Ethics

Abstract

The expressions “professional ethics”, “children in need”, “approach” bring together sensitive areas of the contemporary human existence, social group, adequate behaviour in challenging situations (often, extreme ones); what principles govern the dialogue (including the practical action) of the actors “casted” in daily tragedies maintained by suffering, inequity, indifference, poverty, precarious education, halting legislation? Can “Potter's box” be operated in various “life stories” with the certainty of its efficiency? Do the loyalties that end the chain of decision thresholds remain faithful to the moral values that are at the foundation of deontological reasoning? Love of neighbour, solidarity, empathy, courage, wisdom remain key elements in the kingdom of ethics… About all these, in the study entitled “The Communication of the NGO with the Target Public. The Professional Ethics”.