The commodification of romance in relation to fertility rate in Japan: a case study in Tokunoshima

Abstract

Japan’s low fertility rate has been a concern for over thirty years. Despite a vast literature on the topic, numerous policies and measures to boost the country’s fertility rate, and the will of Japanese people to have a family, Japan seems powerless to remedy the problem commonly called shôshika in Japanese. Yet, Southern parts of Japan show that it does not equally affect the archipelago. Remote islands in Japan have an exceptionally high fertility rate compared to other developed countries. The paper aims to understand the reasons for their high fertility rate by focusing on late and lifelong singlehood (bankonka and mikonka) as a critical factor of the shôshika. It will particularly pay attention to the perception of love and romance in one of those remote islands: Tokunoshima. It will argue that the absence of commodification in romantic intercourse facilitates matchmaking that would result in the creation of a family. People are more likely to meet someone with whom they will have a family when the dating process is not embedded with commodified gestures. On another note, although their view of dating is similar to individuals in other developed countries, the practice of dating takes alternative forms that force them not to rely on the commodification of romance, which increases their chances of matchmaking. As a result, inhabitants of Tokunoshima quickly find a marriage partner, which contributes to the absence of late and lifelong singlehood.