Abstract
In autumn 1996, under the Presidency of Dr Robert Kendell, the College decided to mount a campaign to tackle the stigmatisation of people with mental illnesses. In 1997, a working party proposed goals, content, process and a 5-year governance. Other campaigns, both here and abroad, have either generically addressed ‘mental health problems' (e.g. Mind's ‘Respect’ Campaign) or targeted a specific mental illness, e.g. the World Psychiatric Association's anti-stigma campaign in respect of people with schizophrenia. Our working party decided that it might be timely to recognise the differences in public attitudes to the variety of mental illnesses. The campaign thus addressed six categories of mental illness: anxiety disorders, depressive disorders, schizophrenia, the dementias, eating disorders, and drug and alcohol misuse/addiction. Target populations were identified as doctors, children and adolescents, the workplace, the media and the general public. The working party had also secured funding and arranged for a survey, in July 1998, by the Office for National Statistics of opinions of the British public concerning people with these mental illnesses (Crisp et al, 2000). The Campaign started on 7 October 1998. Since that time, and drawing upon our survey findings within its initial literature review (Kelly, 1999) the Department of Health mounted its own anti-stigma campaign, ‘Mind Out for Mental Health’, which addressed a similar range of mental illnesses.
Highlights
In autumn 1996, under the Presidency of Dr Robert Kendell, the College decided to mount a campaign to tackle the stigmatisation of people with mental illnesses
Changing Minds CD-Rom for 13 -17- y e ar - old s ‘Changing Minds - Mental health: What is it? What to do? Where to go?’ is a multi-media CD-Rom created for young people aged 13-17 years
The Campaign has commissioned and encouraged numerous articles in the medical press on a variety of topics relating to the stigmatisation of people with mental illnesses
Summary
Published jointly by the Campaign and the West London Health Promotion Agency in December 2002, Changing Minds: Our lives and mental illness presents personal stories from people who have experienced mental health problems, with commentaries from professionals in the field. In 2002, with funding and design support from a sponsor, the Campaign website was advertised for one month on London Underground trains. 7. Changing Minds CD-Rom for 13 -17- y e ar - old s ‘Changing Minds - Mental health: What is it? Where to go?’ is a multi-media CD-Rom created for young people aged 13-17 years. Designed to be used by teachers as part of the personal, health and social education curriculum (key stage 3 and 4), it includes cartoons, interviews with young people, video clips (including the film ‘1 in 4’), music and quizzes.
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