Abstract
The paper focuses on the trade that existed between the English clothing and footwear industries and various professional football clubs in England from 1950 to 1975. It examines the sponsorship deals and advertisements that featured players wearing agreed garments and accessories during high-profile media events, and questions the importance of such occasions. The events included prestigious occasions such as the Football Association (FA) Cup Final and a growing number of international competitions. Unpicking the meanings of the business relationships that developed offers an opportunity to better understand how success on the football field offered the potential for increased trade to the clothiers in a constantly shifting marketplace. 1
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