Abstract
AbstractGod posters have become one of the most visible aspects of popular religious culture in South Asia. In this article I argue that the God poster industry has created opportunities for iconographic innovations, but that the God posters nevertheless build on traditional sacred narratives and conceptions of the Hindu gods found especially in the Hindu epics and the Purānas.. Even if the iconographic representation of the child manifestations of Śiva is something new, these God posters rely on the presence of the child manifestations of Śiva in the sacred narratives of the Hindu tradition. While only some of the episodes of Śiva as a child till now have been depicted in the God posters, it is not unreasonable to expect that more episodes involving the manifestation of Śiva as a child will be depicted in God posters in the future.
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