Abstract
AbstractThe chapter provides an overview of the volume by situating the Korean culture wave in South Asia. It elaborates the conceptual underpinning of transcultural flow in the age of globalization. Authors pointed out the lack of empirical research to understand the fandom, subculture and transcultural communication in the disciplinary domain of media, culture and communication in South Asia. Moving beyond the typical cultural studies approach to study media, youth and cultural texts, this chapter invites interdisciplinary approaches to capture the contemporary media practices. The chapter also outlines the chapters and thematic purview of the book.
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