The Characteristics and Causes of the Phenomenon of "Misogyny" in Contemporary Chinese Online Social Platforms: Taking Weibo and Red as Examples

Abstract

This research paper delves into the causes and consequences of online misogyny in China's social media space, focusing on the popular platforms Weibo and Red. The study investigated the manifestations and effects of online misogyny and focused explicitly on the "Pick Me Girl" phenomenon, reflecting trends in female competition. In it, this research session explores the consequences of online misogyny, with a focus on the impact on feminism and digital culture in general. While adverse effects include division and hostility, the positive aspects are manifested in the increased awareness and mobilization of the feminist movement. The study highlights the importance of tackling online misogyny and suggests measures to mitigate its prevalence, make social media platforms safer, and provide users with more inclusive spaces.