The Changing Media Image of the Host in the Perspective of Dramaturgical Approach

Abstract

The advent of the media convergence era has led to dramatic changes in the media ecological environment. The various media forms and the the smart media era of information explosion have brought new thoughts to the construction of the media image of the host. This paper analyses the different concepts of the media image of the host in the traditional media ecology and the media convergence era from the change of media ecology, through the analysis of Goffman’s dramayurgical approach to derive the framework construction of “non-role performance” of the host, analysed and derived the key point “backstage transparency” for the construction of media image of the host in the media convergence era by studying and comparing the different media image transformation of the host in the traditional media era and the new media convergence era. It also put forward some new challenges to the professionalism and media image construction of the host in the future.