Strategy Exploration for Cultural Programs in Media Convergence Era from the Analysis of Everlasting Classics

Abstract

Media convergence era means the combination of traditional media and new media platforms and technologies. In this media convergence era, cultural programs, as the most potential part of the development of TV programs, need to be analyzed in order to inherit and disseminate the excellent traditional Chinese culture. Taking the famous cultural program Everlasting Classics as an example, this paper analyzes from the aspects of advantages, weaknesses, opportunities and challenges and encourages the production of more cultural programs, so that showing the world the real, three-dimensional and comprehensive image of China.