Abstract
In the era of modern living, there is no country in the world which is not included in the global tourist flows. All of them in greater or lesser extent, create and offer tourist product to domestic or foreign tourists. Their basic challenge-rapid changes in the social environment and especially the development of urbanization and mass media, it makes the tourism cultural and civilizational need of today's man and opens wide horizons for their tourist development.Harnessing the value of each tourist destination is one of the priorities of its owners. Within the dynamic environment, the holders of the tourist offer can be used more strategies, in which change and innovation have a special power. The aim of this paper is to explore the essence of change and innovation in tourism and areas of innovation in tourism industry. According to the fact that changes and innovations cause resistance for the people who should implement them, here will be presented some important ways to overcome that resistance.
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