Abstract
The image of country is overall impression and evaluation of the country itself given by countries and people at home and abroad. It is a concrete expression of the country’s strategic resources and overall strength. Since the founding of the People’s Republic of China, its national image has evolved over the past 70 years. It has realized the transformation from a monist image of “political supremacy” to “democracy, livelihood, and civil rights”, from a poor and backward country in the East to a rich and advanced socialist country, and from “hard power” to “soft power”. In the future, the national image construction needs to improve the theoretical building and strengthen the top-level design, highlight the strategic perspective of the international communication system, expand the communication path, and enhance the time-effectiveness of the dissemination of the Chinese national image.
Highlights
Since the founding of the People’s Republic of China 70 years ago, with a series of achievements in economic, political, cultural and social construction, China’s national image has changed its inherent impression of poverty and backwardness in the past, has entered a new era of building a prosperous and developed socialist nation
China is more open to the outside world, more affinity, full of hope and vitality of the image of a major socialist country (Xi, 2013)
In line with the Belt and Road Plan, the Chinese Ministry of Education has launched a training program for international students from countries along the Belt and Road, which has attracted a large number of outstanding students from countries along the route to study in China and promote cultural and people-to-people exchanges
Summary
Since the founding of the People’s Republic of China 70 years ago, with a series of achievements in economic, political, cultural and social construction, China’s national image has changed its inherent impression of poverty and backwardness in the past, has entered a new era of building a prosperous and developed socialist nation. As president Xi Jinping pointed out, “We must pay attention to shaping the country’s national image. It focuses on displaying the image of a great civilized country with profound history, diverse ethnic groups, and diverse and harmonious cultures. Economic development, cultural prosperity, social stability, people’s Unity, beautiful image of the East; We will uphold the image of a responsible major country that is peaceful, promotes common development, upholds international fairness and justice, and contributes to mankind. At the same time, facing the globalization, information-based, and diversified domestic and foreign environments, China has been soberly aware that it is not a day’s work, but a long-term, dynamic, and systematic strategic project
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