Abstract
Confronted with decreasing margins and a rising customer demand for integrated solutions, manufacturing companies integrate complementary services into their portfolio. Offering value bundles (consisting of services and physical goods) takes place in integrated product–service systems, spanning the coordinated design and delivery of services and physical goods for customers. Conceptual Modeling is an established approach to support and guide such efforts. Using a framework for the design and delivery of value bundles as an analytical lens, this study evaluates the current support of reference models and modeling languages for setting up conceptual models for an integrated design and delivery of value bundles. Consecutively, designing modeling languages and reference models to fit the requirements of conceptual models in product–service systems are presented as upcoming challenges in Service Research. To guide further research, first steps are proposed by exemplarily integrating reference models and modeling languages stemming from the service and manufacturing domains.
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