The CCP Framework to Multi-Level Open Innovation: Toward a New Paradigm and Research Agenda

Abstract

The current debate on open innovation (OI) as a multi-level phenomenon is one of the most important issues in OI management. The current study investigates the limits in the understanding of multi-level OI phenomenon. The authors placed the content, context and process (CCP) elements, within an interpretive methodology, to define the interlinking of OI appropriate factors. Supported by current thinking on OI research and relying upon recent theoretical propositions, the proposed (CCP) framework integrates the elements that will contribute to achieving an optimal understanding of multi-level OI phenomenon. The consideration of internal and external OI context aspects and the use of a holistic perspective supports innovation decision-makers and policymakers in public and private sectors with a relevant analytical tool for making decisions on OI policies. This paper proposes a multi-level framework to spread conceptual themes and experiences of OI in modern society; it suggests new paradigm and research agenda for new theoretical and empirical formulations for OI as a part of the field of innovation.