The Causal Relationship Model of Advocacy of the Business Administration Program in General Management Phranakhon Rajabhat University

Phairoj Butchiwan

doi:10.17762/pae.v58i1.1532

Abstract

This study aims (1) to create the causal relationship model of advocacy of the Business Administration Program in General Management, Phranakhon Rajabhat University. (2) to examine the concordance between the causal relationship model of advocacy of the Business Administration Program in General Management and empirical data. The sample group was 403 students in General Management from the simple random sampling method. The instrumental for data collection was an online questionnaire with p¬-value 0.986. Statistics used in this research are percentage, mean, skewness, kurtosis, analysis of Pearson’s correlation coefficient, and factor analysis and path analysis. This is to investigate the causal relationship model by Structural Equation Modeling by using software for social science. The results indicated that the causal relationship model of advocacy of the Business Administration Program in General Management consisted of 5 factors that influenced advocacy: expectation, instructor, welfare and services, live and learn, and advocacy.

Highlights

General Management is a program in the Business Administration of Faculty of Management Sciences, Phranakhon Rajabaht University, with the highest number of regular students in the Faculty of Management Sciences (Office of Academic Phranakhon Rajabhat University, 2019)
General Management is fully aware of the missions of the University, including the administration of efficient governmental performances to drive our strategies for the development of local community and integration of effective learning experiences
Realize the benefits of building a relationship with students in a long term. This will enable the General Management Department to receive corporation and participation from students, which expectedly results in curriculum administration that is consistent with learning behaviours and lifestyles of students nowadays

Summary

Introduction

General Management is a program in the Business Administration of Faculty of Management Sciences, Phranakhon Rajabaht University, with the highest number of regular students in the Faculty of Management Sciences (Office of Academic Phranakhon Rajabhat University, 2019). The approach is to combine brand supporting behaviour concept (Thongdaeng, et al, 2018) and costumer’s behaviour concept (Samittikrai, 2018) through several contact points www.psychologyandeducation.net (Isaraphakdee, 2018; Wichitchamaree, 2016), the expectation that must provide confidence for learners (Office of the Higher Education Commission, 2018), the live and learn (Thipboonsub & Rojsongkram, 2018), welfare and services (Krainatee, Muhamad & Nakudom, 2017), and instructors (Rimpadee, Mookda, Prapakiet & Supakitkosol, 2015) These will enable students to become program advocates, with well understanding and relationships. Students in General Management will be the key performers as the program advocates This would allow the management of curriculum to achieve the ultimate goal of being part of lifestyles, creating learning experiences, and building long term relationships with stakeholders during the course (new students, parents, employers, and the local community in an academic area, etc.). It can be utilized as a tool to develop the General Management Program, Faculty of Management Sciences, and Phranakhon Rajabhat University, to be adaptable to the current situation

Objectives

Methods

Findings

Conclusion