The case of the creative accelerator

Abstract

Literature describe the creative industries as a combined effort to enhance operations which facilitate innovation, co-working, collaboration and co-creation of cultural, artistic and entertainment value. Some of these initiatives drive change and creativity. We investigate the impact of The Street Theatre as a meeting place where creatives can create and engage with networks. Literature suggests that these creative accelerators contribute to the nurturing of talent, experiences and continued creativity. This paper uses bricolage literature to examine the resources derived from being involved in this creative accelerator. We use the embedded case method as part of our qualitative approach and conducted interviews with all stakeholders involved. Three themes describe the accelerator and its value. The first theme relates to the creative drive that is encouraged and supported. The second refers to the physical and relational network. The third highlights the creative value that is incubated and developed. This research illustrates how a theatre company can act as an accelerator for creatives by providing essential infrastructures to support the development of the networks, cohesion and successful delivery. The contribution can assist policymakers to focus their funding and support initiatives, creative entrepreneurs can have a better understanding of the value proposition of these institutions, and future organisations can benefit from this example.