Abstract
This case addresses the issues encountered when an international hotel chain develops the reputation for being a top hotel. The case examines the situation of visitors who pay, by American standards, the premium price for a stay at this chains Acapulco resort only to encounter inconsistent and, at times, questionable service. Discussion questions and teaching notes are included.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
