Abstract
Food delivery platforms are becoming more relevant than ever nowadays. This paper inves-tigates the factors of the current UK environment that could influence online food delivery startups in the UK. Analyses on a recent UK startup, named HungryPanda, are conducted through the People, Opportunity, Context, Deal (POCD) framework. Furthermore, the POCD of HungryPanda is quantified in monetary value under reasonable generating as-sumptions. The results and implications are illustrated and estimated to provide food deliv-ery startups in the UK with insights into industrial dynamics and sustainable development.
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