Abstract
Nowadays, the competition between enterprises is not the competition of products but the competition between business models. For Internet enterprises that mainly provide virtual products and services, the importance of the business model is even more self-evident. In the mobile Internet environment, the future development trend of the Internet is social network media. Twitter, as an application platform of microblogging technology, occupies an essential position in the new media field with its characteristics of rapid release of information and extensive dissemination. This paper combines the investigation method and literature method from the characteristics of Twitter, user characteristics, and business data analysis of a comprehensive understanding of Twitter, a business model based on the analysis of the deep high-income user market, consolidate B2B market share, develop sex users, optimize the shopping system, in order to consolidate its industry-leading position in the field of new media.
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