Abstract

The article examines the business and moral qualities of the party managers of the "second echelon" of the period of the "Khrushchev reforms" in the context of one of the major national republics of the RSFSR – the Bashkir ASSR. The authors reconstruct the appearance of middle-level party officials who adhered to double standards in their party management activities. The phenomenon of the formation of a "new-moral" communist party subject with a pronounced focus on wealth is also concretized, which contradicted the official discourse of a highly moral socialist personality, who is not only a party worker, but, above all, a disinterested communist. The new trend observed among the party officials of the "Khrushchev set" – industrial and moral emancipation, which did not entail the irreversibility of severe punishment, was one of the manifestations of the complex institutional process of the era of "Khrushchev reformism". We are talking about a change in the value paradigm in the form of the refusal of party officials from rigid stoicism and orientation towards satisfying their personal interests. The research methodology is based on the principles of critical research understanding of the activities of the BASSR party apparatus in 1953-1964. The structural and functional method made it possible to reconstruct the managerial and business portrait of the BASSR party members of the Khrushchev era.

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