The Broadcast of the Candidates’ Election Campaign for the 2018 Presidential Election on CRTV: Mediatization of Policy Discourse: Strategy, Forms and Figures

Ndibi Ola’A Fréderic

doi:10.4236/ajc.2020.82003

Abstract

The specificity of media coverage of politicians and their supporters during election campaigns is to produce a speech for informative and persuasive purposes. We therefore assume that these policies have a discursive strategy to achieve their goals. To produce this effect on the receiver of information, the television medium uses a set of means that can be analysed on three levels: the media system, the thematics, and the rhetoric. This case study focuses on the outcomes of the official election campaign broadcast for the presidential election in the Republic of Cameroon and on the Cameroon Radio and Television (CRTV)—a national public service television station.

Highlights

The Presidential Election is the major event in our young democracy
How can we report on the media coverage of policies produced by television during the 2018 presidential election in Cameroon?
We first carried out a quantitative analysis, coverage of the media space which is reflected in the determination of the airtime of each party and their candidate, as well as the figures and functions of the policies staged by the political parties and their candidate, some of whose results are presented here, and comparative qualitative work on the discursive strategies of the audio-visual forms of the different parties and their candidate

Summary

Introduction

The Presidential Election is the major event in our young democracy. It is important that voters are able to form their opinion on the decisive choice before them freely and to the best of their ability. The role of the audio-visual media, which remains the main source of information for citizens on political life, is decisive. There are areas devoted to this information, known as election campaigns. It is necessary to distinguish between the campaign, in the broad sense, and the official campaign. The official campaign is short and its duration is fixed by the regulatory texts.

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Conclusion