Abstract
Abstract: This article analyzes the concerns and activities of the B.W. Huebsch-led Booksellers' School in New York City (1912–1918) to argue how certain fundamentals of bookselling met with a strong emphasis on a national (American) literature, partly through a series of lectures run by Van Wyck Brooks. The School sought to educate sellers in national canons of literature and help them sell the fledgling American one. In bringing together the profession of bookselling and literariness, the Booksellers' School offered a blueprint for a new form of bookselling—one which embraced an idea of literariness as a commercial tactic. By addressing the ideas on bookselling and American literature Huebsch and Brooks forwarded at the School, I show the potential influence it had on the bookselling landscape in the early twentieth century.
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