The blurred line in elite sport: exploring UK media reporting of bullying and banter

Abstract

ABSTRACT In recent years there has been an increasing interest in the concepts of bullying and banter within both sport research and media reporting. However, at present, research has not explored reports of bullying and banter within the UK sport media This is a potential omission, as the media may provide important conceptual information about bullying and banter to those outside of the academic domain. Therefore, the present study sought to understand how banter and bullying are framed by the UK sport media and how these concepts have been distinguished from one another. Guided by a pragmatist approach, 85 print and broadcast media articles were analysed from The Times, The Telegraph, Daily Mail, The Sun, The Guardian, British Broadcasting Company (BBC) and Sky Sports News (SNN). Through an abductive thematic analysis, the findings highlighted several themes around the media’s view of bullying. The media differentiated bullying and banter through the tipping point between these concepts and a misinterpretation of jokes and banter. The present study contributed to the current research on bullying and banter by analysing the media’s perspectives of the concepts. Overall, the findings outline the contemporary understanding of bullying in sport, whilst highlighting the significant influence the media has in shaping the discussion around banter in this context.