The benefits of beauty – Individual differences in the pro-attractiveness bias in social decision making

Abstract

While there already is a huge body of research examining the advantages and disadvantages of physical attractiveness in social and economic decisions, little research has been made to explore the role of individual differences in social decision-making with regard to beauty. To close this scientific gap, we conducted a multiparadigm online study (N = 210; 52% females) in which participants were asked to make decisions in four different economic games facing differently attractive counterparts. Additionally, the personality trait agreeableness was assessed to test for individual differences in decision-making. In exploratory analyses, we also assessed which facet of agreeableness is the most appropriate to predict individual differences in the various economic games. In the study, we were able to replicate the finding of a beauty premium and a plainness penalty but did not find any support for the idea of a beauty penalty. Furthermore, evidence for an opposite-sex advantage was found, which was greater when men were facing women than the other way around. While agreeableness as an overall trait influenced decision making across various paradigms, interactions of distinct facets of agreeableness with the partners’ attractiveness remain heterogeneous and ambiguous. This underlines the importance of integrating the specificity of certain traits in experimental research and the necessity of combining them with different social situations.