Abstract
In the article the necessity of the behavioral approach to study rural youth problems of Republic of Bashkortostan is grounding. An analysis of social and economical development of a rural region in 2008-2012 is presented. The negative dynamics of economical indices of the majority of rural territories of Republic causes the considerable deterioration of social components. Using the behavioral approach to study the agrarian sphere permits to provide the importance of behavioral factors in the sustainable development of rural territories. Rural youth is a reproductive foundation and strategic reserves of the sustainable development of agrarian sphere. The role of social factors in the achievement of effectiveness of agricultural production is considered.
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