Abstract
Urban joint distribution is closely related to the national economy and people’s livelihood, and governments and enterprises play an active role in the process of urban joint distribution. From the perspective of government regulations, this paper explores the mechanism and evolution law of the behavior of an urban joint distribution alliance. Based on the evolutionary game theory, a model of homogeneous enterprises participating in urban joint distribution operations under the guidance of government regulations is constructed. The mechanism and follow-up of alliance behavior are analyzed through the simulation of the relationship between parameters. It is found that, firstly, from the perspective of government regulations, in the early stage of the implementation of urban joint distribution projects, when the benefits of synergetic cooperation of enterprise alliances are relatively low and the costs are relatively high, it is necessary for the government to formulate incentive policies to improve government subsidies or to increase the penalties for non-cooperation of enterprises; Once a benign logistics environment and market mechanism are formed, the cooperation benefits increase, and the costs decrease, the government can then withdraw its supervision. Secondly, in the process of establishing urban joint distribution alliance under government supervision, it is better for the enterprises to actively achieve alliance cooperation and obtain government subsidies instead of passively accepting government supervision and paying penalties, in order to promote the formation of logistics ecological environment and market mechanism.
Highlights
As a new distribution mode, urban joint distribution has the characteristics of low cost, high efficiency and environmental friendliness, which has become an inevitable trend of urban logistics distribution development [1,2,3,4,5,6,7]
In order to effectively solve the practical problems in the process of the urban joint distribution 6m.1a.nRaegseamrcehnCt,onthcleuspioanpser, from the perspective of the crucial role of government regulations, discusses the urban joint distribution alliance regulation mechanism and associated evolution of behavior
With enterprises as the main body and the introduction of government regulation parameters, the urban joint distribution model was built based on evolutionary game method
Summary
As a new distribution mode, urban joint distribution has the characteristics of low cost, high efficiency and environmental friendliness, which has become an inevitable trend of urban logistics distribution development [1,2,3,4,5,6,7]. This paper constructs a cooperative model of multi-agent participation of urban joint distribution alliance from the perspective of government regulation. This paper established an urban joint distribution alliance cooperation evolutionary game model from the perspective of government regulation and took the influences of “stick and carrot” policy from the government on joint distribution alliance behavior strategies into consideration. On this basis, the urban joint distribution evolution rule and collaboration strategy alliance behaviors were discussed thoroughly, which has important theoretical and practical significance
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