Abstract
This address explores how we can find theory in new spaces and apply it to our own, unique sporting contexts. It first examines how urban regime theory can inform research on the governance of intercollegiate athletics, then discusses how and why some theories in sport management emerge and are adopted while others are not. Borrowing from Winston’s model of technological diffusion, supervening necessities are what allow some prototypes to transform into inventions; in the social sphere of sport management, they are the drivers of new concepts that are adopted and employed as theories in the field. However, Winston notes that within the social sphere are brakes that serve to slow their emergence. In turn, theories develop in sport management under similar conflicting pressures. It is these contrary forces that slow the diffusion of new ideas in the sport management field.
Published Version
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