Abstract
The research in the fields of linguistics, psycholinguistics, sociolinguistics, and ethnolinguistics is particularly interested in exploring how language can be used to appeal to various social, psychological, personal, and individual characteristics of individuals. The aim is to develop strategies for influencing speech, detect the impact of text on recipients through psycholinguistic and pragmalinguistic experiments, and diagnose the personalities of authors of reviews and political speeches from the 30-50s of the XX century by qualitatively and quantitatively interpreting fragments of their speech portraits.
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