Abstract
-The purpose of the study was to determine the relationship between cognitive and affective attitude of students toward research and their intention to conduct research. To support the objective of the study, theories along human attitude and human behaviour, the concept of academic research were reviewed and studies in line with the current study was also reviewed. The study uses descriptive correlational and quantitative study. The population of the study was all Master in Business Administration students of Divine Word Colleges in Ilocos Region. The data were gathered through validated questionnaires. To interpret the data, the statistical tools were used such as weighted mean was applied to determine the level of cognitive and affective attitude of students and their behavioural intention to conduct research. While Pearson r was used to determine the relationship between cognitive and affective attitude and behavioural intention to conduct research. The study found that there is a correlation between cognitive and affective attitude, both positive and negative attitude, toward research and the intention to conduct research. Thus, the hypothesis of the study is accepted.
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