The Assessments of Media for Sufficiency Economy Project Public Relations in Krabyai Sub-district, Ratchaburi Province, Thailand

Abstract

The Assessments of Media for Sufficiency Economy Project Public Relations in Krabyai Sub-District, Ratchaburi Province, Thailand aims to 1) Study the status and problems in the farmer's work. 2) Study the media exposure of the community. 3) Design and develop the media for project public relations. 4) Evaluate the project public relation media.The research found that 1) the farmer needed to develop the knowledge in agricultural development, such as, appropriate soil management, farm management, and pest management for economic crops in the community, good practice for economic crops in the community and utilization from farm and household waste for cost reduction. 2) About the media exposure, there were a billboard, broadcasting tower, website, journal and personal media, moreover, there were four community radio stations in Ban Pong District that could broadcast to Krabyai Sub-District and three local newspapers. 3) The researchers brought the information from the studied of media exposure in the community to analyze, design and develop the media to suit for the media exposure in the community and conform to the project plans, which consisted of brochure, leaflet, radio spot, billboard, newsletter and website. These media has been approved from the media specialists and community leaders who worked as public sector committee. 4) About the public relation media assessment, the researchers had set up the focus group discussion to evaluate the media and project public relation plans by media specialists, executives and officers who concerned with public relations in the community, representatives from mass media associations in Ratchaburi province and concluded that the dissemination and public relation plans should be separated to two stages, that meant, before conducting the activities, they should use television, community radio and billboards because these media could be produced and disseminated immediately, which were appropriated to motivate, provide information and encourage the community to participate in the activities. Another stage, after the activities finished, they should use the local newspapers to provide the information of the activities or public relations. The contents should be mainly focused on the benefit for the community and the farmers. For the radio spot, they should make the public relation spot with no longer than one minute length because it would be suitable for radio station in broadcasting. Furthermore, there should be more project public relation sources in the schools in Krabyai community. The members of municipal council should be responsible for public relation in their own area. About the number of media and frequency in project public relations, there should be more dissemination by the mass media.