Abstract
The artistic presentation of Nigerian actors and actresses is gaining better acclaim and recognition across the film industry both in Nigeria and Africa. Nollywood films are recognised because of their creative performance in the film industry when compared with the performance of other film industries in Africa. The continuous exposure of Nollywood actors and actresses to prominent actors and actresses from across the world especially Hollywood and Bollywood film industries has helped actors and actresses in Nollywood to diversify their artistic qualities professionally. Despite Nollywood success flanked by Nigerians actor and actress in home videos and across films produced in Africa more has to be done in terms of production, film content, quality and originality. Today Nollywood as a film industry with highly rated actors and actresses are seen as a platform for modelling the future and prospect of film making in Africa especially as the youths are seeking to make career in the performing art industry. As such, Nollywood will continue to be a point of reference for other African film makers and industries on the continent when seeking for artistic display and performances.
Highlights
The presence of Nollywood on the podium of Nigeria and beyond her shores shall continue to be appraised and applauded through the dynamic factors and changes that have seen Nollywood, a film industry contending among other big and well established film industries of the world who are taking all the accolades as a result of their tremendous growths, level of technology, professionalism, film revenue generation, and other means of film production that appeal to their numerous viewers.The rapid growth and development of any society lies on the gains of being informed, educated and entertained
Nollywood is considered to be the empire for films in Africa by film lovers in most African cities, especially; West, East and Southern Africa who are fascinated with the kind of African, Asian and Western styled films produced by Nollywood
Film production was not really encouraged, the colonial office of information made sure that documentaries produced by the Post Office Film Unit (POFU) in London was given sufficient distribution through the British Council and such other bodies as the Church Missionary Society (CMS) in Nigeria
Summary
The presence of Nollywood on the podium of Nigeria and beyond her shores shall continue to be appraised and applauded through the dynamic factors and changes that have seen Nollywood, a film industry contending among other big and well established film industries of the world who are taking all the accolades as a result of their tremendous growths, level of technology, professionalism, film revenue generation, and other means of film production that appeal to their numerous viewers. The rapid growth and development of any society lies on the gains of being informed, educated and entertained These functions are constantly played by Nollywood within the context of films produced on different issues such as social vices, poverty, family, politics, love, community rivalry and corruption among other widespread issues ravaging the Nigerian society. The high regards and continuous acumen attached to Nigerian film industry Nollywood would in some ways be compared to Hollywood films in America and Bollywood films in India in terms of popularity, demand and audience viewership These efforts have been made more encouraging by the performance of the various actors and actresses who in their own strides, try to create a niche and to some extent personality cult as the case maybe because of their popularity with the growing audience or fan based within Africa. This research assesses “The Artistic Display, Performance and Management Qualities of Nollywood Actors and Actresses with its Implications for professionalism in the Performing Arts Industry.”
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