The art of packaging: An investigation on Modern Packaging Design and Artistic Thinking under the Background of Big Data

Abstract

ABSTRACT Big data technology with the in-depth development of big data technology has allowed various 8 fields to boost industrial development. The designers have analyzed the skills required for 9 creating modern packaging design and artistic thinking through big data. After analysis, the 10 designers optimize their product design and try to enrich product packaging design connotation. 11 This paper first conducts an in-depth analysis of the theoretical concepts. In the context of big 12 data analysis, this study discusses big data characteristics and investigated the relationship 13 between modern packaging design techniques and artistic thinking. It further analyzes modern 14 packaging design techniques under big data background, including cultural connotations, 15 composition techniques, and color scheme. Under the background of big data analysis, these 16 papers discuss applying artistic thinking in modern packaging design and provides theoretical 17 references for modern product packaging design. REFERENCES [1] C. Jiang and C.H. Gao. Product Design Thinking in the Context of Big Data. Journal of Ningbo Institute of Technology, 28(4):37–42, 2016. [2] Y.L. Ren and Q. Fan. Research on the Applicability of Big Data in Product Design Research. Packaging Engineering, 36(20):139–142, 2015. [3] Z. Wen. Product Packaging Design Based on Big Data Analysis. Green Packaging, 3(5):72–76, 2018. [4] B.B. Liu, R. Zhang, and X. Chen. Product Color Design Based on Big Data. Packaging Engineering, 41(14):17–21, 2019. [5] H.Y. Huang. Research on Product Design Based on Interaction. Packaging World, 31(1):65–65, 2019. [6] W.L. Ma. Management and Application of Art Design Resources in the Construction of Big Data—Taking the School of Art and Design of Beijing University of Technology as an Example. Art Education, 24(1):231–232, 2017. [7] X.D. Shang. Application of Big Data Ideas in Product Design Market Research. Modern Decoration (Theory), 15(6):255–255, 2014. [8] Y.J. Ye and Y.X. Wu. A Preliminary Study of Internet Product Design Decisions in the Big Data Era. Popular Literature, 13(5):91–92, 2019. [9] L.L. Fan. Research on Fashion Design Methods of Industrial Products in the Big Data Era. Furniture and Interior Decoration, 27(1):32–33, 2020. [10] G.N. Miao. Research on Key Points of Complex Product Collaborative Design based on Cloud Service. Art Technology, 29(8):270–270, 2016.