Abstract
ABSTRACT Research Question Many corporate sponsors of not-for-profit organizations are well-intentioned. However, what does their language say about their actual disposition towards the grand social challenges they choose to take on? Research Methods Through discussions with the corporate sponsors of Special Olympics Canada, this paper aims to address this critical question. Using a “Bourdieusian” lens, paradoxes between the personal and professional narratives that sponsors hold - ways in which dispositions towards sport, athletes, and intellectual disability affect the sponsors themselves, as well as the field in which they operate - are analysed through a discourse analysis. Findings The effects that shifting dispositions can have on sponsors, athletes, as well as on society are the main contributions of this study.
Published Version
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