The Application Strategic Planning and Balance Scorecard Modelling in Enhance of Higher Education

Abstract

In the past few years, many models and approaches to quality improvement experienced in commercial organizations, such as total quality management, continuous improvement and EFQM model have been accepted and used by universities and other research and educational institutions and the results also have been used effectively. Strategic Planning and Balanced Scorecard (BSC) model are also among the approaches and models that deals with planning and performance assessment of organizations and corporates with a great broad vision. But some questions are raised here: How these two approaches make enhance the quality of universities and higher education institutions? Is it as much useful for organizations and commercial institutions as it is for higher education institutions and universities? What are the necessary requirements and infrastructures for deployment and implementation of these two approaches in higher education institutions? And whether they really are used in higher education. This is a descriptive research which aims at answering the above questions concerning the application of strategic planning models and balanced scorecard in higher education quality improvement.