The Application of VR/AR Technology in Graphic Design Based on zSpace

Abstract

The arrival of the information age has promoted the rapid development of information technology, and the birth of VR and AR technology has brought many changes to the emerging technology fields. R&D and progress of VR and AR technology highlight outstanding achievements in the information age. In the future, VR and AR technologies will bring huge economic benefits to related industries, and at the same time, they will lead the future of related industries. Virtual reality technology has evolved for decades since its birth. As a new technology, VR has greatly changed people’s daily life. No matter in the field of graphic design or interior design, it can be used as a special technical means to effectively penetrate between abstract thinking and entity, thus promoting the change of people’s design thinking. Therefore, VR technology has been paid more and more attention in recent years, so it is widely used. With the strengthening of China’s national strength, VR/AR technology based on zSpace has been more and more applied to the field of graphic design. Therefore, this paper takes VR/AR technology based on zSpace as the research object, analyzes the application of VR/AR technology in graphic design in detail, sorts out the advantages and existing problems of VR/AR technology in graphic design field, and discusses the role of emerging technologies in graphic design field, hoping to provide reference and help for the improvement of virtual reality technology in graphic design field.