Abstract
The research on Augmented Reality and Virtual Reality technology is one of the most important directions in current information technology field, these two technologies have been applied in various fields, such as education, medical treatment, construction, military affairs, entertainment, and the research on technical level is improving at the same time, while the research on evaluation of these two technologies and putting forward optimization program based on the user experience is quite unwonted. This paper choose the real estate exhibition as entry point, through comparative experiments of AR and VR technology in real estate display field, select corresponding evaluation index and quantify method, then make a comparative analysis towards the evaluation consequences of VR and AR technology, finally construct a user experience evaluation model of AR and VR technology.?
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