The Application of Technology and Strategy in Management Business of SMEs

Husnija Bibuljica

doi:10.5901/ajis.2015.v4n2s1p104

Abstract

In this work, I tried to give a detail answer in concerning the relationship between technology and business strategy in the Management of SMEs. Entrepreneurship and innovation is now all over the world are centered because of further economic growth and reduction of unemployment can only be based on the entrepreneurial society. Entrepreneurial Society entrepreneurial economy is characterized with entrepreneurs where there are a large number of new businesses. An entrepreneur is a person who is willing to take the risk of starting business ventures and the establishment of new businesses. Entrepreneurship is defined as the totality of entrepreneurial knowledge, skills and abilities to successfully conduct business. The basic characteristics entrepreneurial companies are constantly establishing a variety of small businesses entrepreneurships / trades that do not employ any workers to entrepreneurship employing up to hundreds of employees. The success entrepreneurship is based on the constant changes and responding to changes. Essentially all of the changes is innovation of products and services and high quality new products that can only confirm the market. DOI: 10.5901/ajis.2015.v4n2s1p104

Highlights

Small and medium enterprises (SMEs) operate with very limited business resources
The positive approach to the strategy of the company reflects the attitude of top management on the basis of past and current business success
The implementation of quality systems according to the requirements of ISO 9000 and the establishment of a process of continuous improvement of quality, together with the implementation of reengineering techniques, the basis for improving business productivity of SMEs and create a competitive advantage in the international market, mainly because of market and technological flexibility of companies in this group

Summary

Introduction

Small and medium enterprises (SMEs) operate with very limited business resources. So, as the main characteristic that can manage to make specific SMEs is the lack of resources. The entrepreneur is not a multinational corporation, but an individual who is looking for profit To survive, he has to have a different view and, in its efforts to implement the principles different from those applied by the President of large and even medium corporations. He has to have a different view and, in its efforts to implement the principles different from those applied by the President of large and even medium corporations In this sense, as the main obstacles for the development of the group of small and medium enterprises in the domestic market occur: lack of financial resources; lack of knowledge; lack of markets and lack of adequate institutional infrastructure. Management in SMEs has to be oriented in the direction of investment in knowledge and improvements in labor productivity and knowledge

Access to Managers and Management Technology and Innovations

Technological Evolution and Forecasts

Strategic Approaches

Conclusion