The Application of Law to New Acts of Unfair Competition on the Internet

Abstract

Affected by the epidemic in recent years, the Internet economy continues to flourish, showing a vibrant phenomenon. The continuous emergence of many new industries, new models and new technologies of the Internet economy, such as live streaming and online takeout, have brought great changes to the market economy. On the one hand, the new competitive behavior in the Internet field has brought huge benefits to the economy and ensured people's lives, but on the other hand, it is accompanied by risks, how to maintain the market economic order, how to protect the legitimate rights and interests of operators, and how to protect the rights and interests of consumers. Due to the limitations of Internet articles, it often occurs to escape to the "general terms" in practice; the lack of a clear standard of legitimacy of behavior leads to the problem of different judgments in the same case. On the basis of fully respecting the technical law and market law, defining the applicable conditions of the Internet special clause and determining the behavior legitimacy by the method of measuring interests is conducive to the protection of competition.