The Application of Fashion Features in Commercial Space Design—A Case Study of Alexander McQueen

Abstract

Contemporary mass consumers usually start from the practicality and functionality of products to the image of enterprises when shopping. Enterprises should provide a reasonable space to use the product concept that they want to convey to consumers to make an issue in the design of brand commercial space. Such commercial space design can not only accurately convey the brand culture, but also show the space concept suitable for product design, from the visual immersive feeling space and product combination. In recent years, top luxury brand companies have begun to popular new business models, and flagship stores are one of the most popular models in typical commercial building space. Alexander McQueen has made remarkable achievements not only in the field of fashion design, but also in the field of business. His works are full of fantasy and unique aesthetics. This article takes Alexander McQueen as an example, from the designer's fashion design characteristics as the core basic argument, through the design work to make relevant research and discussion, and then to the brand fashion characteristics in the commercial space. The use of a comprehensive understanding of the promotion is to convey the important role of product characteristics in commercial space.