Abstract
Green facilities of urban agriculture offer a fertile ground for green innovation, such as rooftop gardens, green curtains, and indoor plant growing, which create a new forms of urban farming economy. The previous studies for cost-benefit analysis of urban agriculture indicated that green facilities could contribute both quantitative and qualitative benefits. The value of green facility strategies of urban agriculture may often be underestimated without transforming qualitative benefits to quantitative benefits. This study examined the effects of green facilities of urban agriculture development in Taiwan. The market reaction was explored by adopting economic value added (EVA) technique for the measurement of both quantitative and qualitative value contributed by green facilities. The results from this study support that there exists interaction between qualitative factors such as indirect economic benefits and social psychological benefits and quantitative factors, agricultural production and energy saving impacted by green facilities. The study concluded that consumers of urban agricultural crops are willing to pay more for eco-friendly products. The establishment of relationship between urban agricultural production and consumption can contribute to sustainability while generating economic opportunities.
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