The Application of Connotative Teaching in Private Colleges Based on Kano Model

Abstract

Connotative development of higher education is of great significance in China. To promote this endeavor, this paper has established a connotative teaching system based on the Kano model and has applied it in the teaching of statistics. Guided by the fundamental demands of students, this system is built from the four perspectives, including students, third-party evaluation institutions, schools, and morality and law. It also takes the advantages of the Kano model, featuring the three dimensions of essential demand quality, expected demand quality, and charismatic demand quality. The paper also describes a two-year experiment to test the effect of the Kano-model-based connotative teaching system. It has collected more than 200 effective samples and compared the performance of students in private colleges. The results are as follows: the connotative teaching of statistics guided by the Kano model can meet the demands of students in private colleges and improve their comprehensive scores. This model shows remarkable performance and will promote the reform on connotative teaching.