Abstract
In today’s Internet technology era, the analysis of big data technology can help marketers better analyze user behavior, user preferences and market hot spots, so that enterprise network marketing programs get better marketing results. Therefore, in the context of big data technology, network marketing should fully consider and plan network marketing countermeasures according to the characteristics of big data. This experiment is carried out in the background of big data technology, analyzes the characteristic details and differences of big data technology in network marketing and real marketing, and summarizes and summarizes the corresponding marketing theory and development as the research theoretical basis. And through big data technology to the network marketing strategy analysis and comparison. Based on the logical relationship reasoning algorithm, this paper constructs the leading network marketing system and marketing strategy in the era of big data by analyzing the development status quo of big data technology network marketing. Experimental results show that using data mining and data analysis technology to analyze customer behavior data, establish the best network marketing strategy and make real-time adjustment strategy, in the enterprise, network community platform, between customers to form a marketing closed loop, in solving the breakthrough of network marketing at the same time to bring higher value to customers.
Highlights
In the context of big data technology, network marketing should fully consider and plan network marketing countermeasures according to the characteristics of big data
Experimental results show that using data mining and data analysis technology to analyze customer behavior data, establish the best network marketing strategy and make real-time adjustment strategy, in the enterprise, network community platform, between customers to form a marketing closed loop, in solving the breakthrough of network marketing at the same time to bring higher value to customers
With the continuous maturity of big data technology, China has gradually entered the era of big data economy
Summary
With the continuous maturity of big data technology, China has gradually entered the era of big data economy. The marketing strategy of enterprises can not remain unchanged It needs to follow the development of the times for continuous optimization and improvement. Due to the continuous popularity and popularization of information network and large data technology, more and more people have begun to like the network consumption mode, this can break the irrationality in time and space [3]. Using big data to realize network marketing and hierarchical management of its marketing methods can realize personalized development of network marketing and greatly improve user experience [7]. Use big data to further analyze user behavior and preference, do a good job in network product research, and improve the accuracy of content marketing content positioning and target group positioning. In the context of big data, users' browsing habits, product demand and consumption behavior can be rapidly digitized [10]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
