Challenges and Corresponding Strategies of Network Marketing in the Era of Big Data

Abstract

The twenty-first century is the era of information, and network marketing is also one of the most mainstream marketing means. Due to the rapid development of e-commerce, the previous network marketing methods no longer have advantages. Under the impact of capital and scale, technical breakthrough has become an important way to solve this problem. Therefore, this paper puts forward the challenges and corresponding strategies of network marketing. In this paper, combined with the current situation of online marketing in-depth study, analysis that the main problem is the lack of technical information analysis. Therefore, this paper introduces big data technology in the traditional network marketing mode. After analyzing the challenges of network marketing in the era of big data, this paper puts forward the strategies and measures of enterprise network marketing in the era of big data. According to the measures of this paper, the network marketing optimization reform. In order to verify the actual effect of the measures, this paper establishes the relevant investigation and research, and the analysis results show that network marketing with big data can effectively strive for the competitiveness of enterprises and improve the return rate of online marketing.