The Application of Animation Expression Design for Social Media of China

Abstract

The study investigates the application of animation expression design for social media in China. While analysing the application of animation expression and the dynamic interplay between social media engagement, visual communication and animation, it appeared that visual communication plays an important role in engaging users with the proliferation of digital social media platforms and China’s digital media landscape significantly dominated by a platform such as Douyin. Weibo, and WeChat, each employ animations to increase user interactions. However, there exist gaps in understanding the animation design's impact on visual communication along with user engagement in the chinese context. Additionally, challenges associated with animated design’s influence on multiple sectors remain unexplored. In order to address these gaps, a mixed method appeared to be appropriate for gathering relevant information. and these involve the observation phase, survey phase, and visualize phase. By combining these methods, this research aims to give comprehensive insights into the effective application of animation design for social media in China. Further, the findings are expected to contribute to increasing understanding of the way animations can optimise communication strategies as well as increase user engagement on the digital platforms in China.