The antecedent of event attachment influence on tourism sustainability: the case of Jember Fashion Carnaval, Indonesia

Abstract

Purpose This study aims to highlight the influence of community attachment and community involvement on perceived value and social impact with event attachment, emphasizing the mediating effect on tourism sustainability. Design/methodology/approach A quantitative approach is used in this study to explain the causality relationship based on statistical analysis. The total sample collected in distributing questionnaires to the communities involved in the Jember Fashion Carnaval is 221 from various types of communities. Construct this study’s validity, reliability and hypothesis testing using partial least squares structural equation modeling (PLS-SEM) to produce SEM. Findings The results of this study that show positive and significance are community attachment and community involvement on perceived value, community attachment and community involvement on perceived social impact, perceived social impact on event attachment and event attachment on tourism sustainability. Meanwhile, the effect of the perceived value relationship on event attachment is not significant. This study also presents the mediating role, which has also been described. Research limitations/implications The study was only conducted on the most significant event in Jember City, Indonesia, and therefore, the results cannot be generalized for other cities worldwide. Practical implications The proposed study model suggests the need to review the current condition of event community members, especially regarding the attachment and closeness they feel to maintain the event’s sustainability. Social implications Achieving sustainable tourism in different types of event tourism (cultural, exhibition and culinary) requires specific development models concerning existing community and environmental conditions. Originality/value This study emphasizes the sustainability of tourism, as explained in the event tourism literature that the role and involvement of the community greatly contribute to the success of an event’s sustainability. Therefore, the community must also feel the social impact as an essential aspect of increasing the sustainability of participation aimed at improving quality, image and value.