Abstract

Introduction. Adolescents and young people are one of the largest categories of social media users, they have great confidence in the information presented in the networks and are mostly destructive in nature. The reason for this is that destructive material is perceived by adolescents as credible and used as a guide for deviant or criminal behaviour. Existing conditions and methods of prevention of their desocialisation prove to be ineffective. The aim of the article is to identify social, personal and activity factors and causes of personality desocialization, taking into account the features of personality desocialization of adolescents and young people under the influence of social networks with destructive material, and to determine the basis for the development of a set of social and pedagogical measures to prevent adolescent desocialization. Materials and methods. Adolescents aged 13-17 from Magnitogorsk, Verkhneuralsk, District of Chelyabinsk Region, and Sibai, Republic of Bashkortostan, took part in the study. All in all 1415 people. The author's questionnaire, observations, analysis of statistical data were used. Based on the analysis of their answers to the questionnaire and the analysis of social networking material the grounds for the prevention of desocialization, directions and forms of organization of the process of training teenagers to work in social networks were determined. The results of the study. It has been proved that the problem must be seen as objectively existing and can only be solved by identifying and evaluating social media material (more than 92% receive information from social media only). It has been established that the basis of the problem of desocialization of adolescents and young people is the contradiction between holding their attention by available information, providing them with relative anonymity and the need for everyone to hide their "self". It was revealed that the majority of the adolescents have a low level of personal identification and self-esteem, have signs of inferiority complex and conflict with society (more than 52% of the adolescents communicate mainly with virtual friends; more than 47% of the respondents do not rely on others for help). We propose a method of preventing desocialization through the implementation of a set of socio-pedagogical conditions. Conclusion. Factors in preventing the desocialisation of adolescents and young people include targeted training for educators to educate and prepare adolescents for social media, building their digital competence; targeting a comfortable and authoritative social environment in which their communication, social behaviour and activities take place; and creating conditions for them to engage in interesting and rewarding activities

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