Abstract
The emergence of the phenomenon of sports is closely associated with the processes of communication. Sport is a social phenomenon, which solves a number of various tasks. The integrity and popularity of sport promoted the emergence and development of sport industry, integrating all human activities. The sport industry is changing with the changes in social and technological development. It is aimed at satisfying the needs of the society at various levels (i.e. personal, group, social, national and international levels). Sport helps to solve the tasks of personal growth. The analysis of sport and the basic elements of the sport industry allows for assessing the importance and determining the stages of the sport industry’s development. The phenomenon of sport and the associated industry needs a thorough study, including seemingly unrelated areas (i.e. education, physiology, psychology, law, economy, communication, culture, technologies, etc.).
Highlights
Sport industry is a market where people, activities, businesses and organizations are involved in producing, facilitating, promoting, or organizing any activity, experience, or a business enterprise focused on sports
From the theoretical and methodological perspectives, the sports science is integral, considering the historical development of physical education, sport psychology, as well as its physiological aspects, because a personality is formed under the influence of both social and physiological factors (Dadelo, 2013)
Sport as an important part of entertainment combines the markets of producers and consumers into a specific sport industry, which embraces the markets functioning according to the economic laws and generates goods, services, the environment and ideas oriented to sports activities and strengthening of the body and leisure (Ozturk, 2014)
Summary
Sport industry is a market where people, activities, businesses and organizations are involved in producing, facilitating, promoting, or organizing any activity, experience, or a business enterprise focused on sports. Sport penetrates all the segments of the social life of the society, strongly influencing the economy, as well as the relationships between the states and the political life, business, fashion, ethical values and lifestyles It has become a major social factor, helping the people to resist bad habits and the flows of “cheap culture” products (Redner 2004; Skinner, Smith, & Swanson, 2018). The public opinion poll of physically active, young, people has revealed that sport has helped them to develop their worldviews, personalities, sportsmanship, leader’s. From the theoretical and methodological perspectives, the sports science is integral, considering the historical development of physical education, sport psychology, as well as its physiological aspects, because a personality is formed under the influence of both social and physiological factors (Dadelo, 2013)
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